www.moss.nyc
New York City, NY
Moss New York
Moss New York is a spectacular new brand and build in the center of Manhattan. Pen Name was brought in to consult with years of experience developing an in-house agency on behalf of Common House (see below).
Together with Moss’s internal branding team, Pentagram, Polonsky & Friends, Known Agency, and other incredibly talented teams, Pen Name was able to build an infrustructure that supports stylized and confident communication and a polished end-user experience.
- Branding Assitance
- CRM and Member Communication Strategy
- Hubspot, Peoplevine Development
- Email Strategy & Copywriting
Virginia
Gelati Celesti
Rebrand for a sweet legacy brand, beloved by Richmonder’s for decades.
Jazzy illustrations by our friend, Alex Luciano.
www.commonhouse.com
Virginia, Tennessee, Louisianna
Common House
Developed and lead in-house team responsible for all branding, strategy, copy writing, photography, design, experience design, communication, member portal/app & tech stack dev, website development, and more.
This work was produced while Pen Name was in-house with Common House, working with the talented team including Jon Goldberg, Farrah Fox, Riley Goodman, Anne Curran Small, Jessica Taylor, and a slew of other wonderful folks.
www.janetsrva.com
Richmond, Virginia
Janet’s Café & Bakery
Pen Name worked with Janey and Will, founders of Janet’s, to develop a brand that felt authentic and approachable. The business was to occupy and new build retail space in Richmond, a city full of historic spaces and character-rich business venues. The challenge to root the brand aestetics in the